In today’s digitalized world where customers are tech-dependent, companies strive to provide enhanced user experience to drive their marketing. To fulfill this, enterprises are on the lookout for solutions and services that converges marketing strategies with cutting-edge technologies. For nearly 23 years now, Bayshore Solutions has been helping enterprises integrate the two aforementioned factors together to attract and retain their customers. In a recent interview, the President and CEO of the company, Kevin Hourigan, details the challenges of the marketing industry, how their solutions address them effectively, and hints on the company’s plans for the future.
Challenges to Overcome
Propelled into the digital space by the introduction of modern technologies, enterprises, despite being presented with a myriad of choices, still haven’t wholly comprehended what “going digital” entails. When we approach our clients, they confide in us that they still aren’t leveraging the complete benefits of digital marketing. Hiring consultants and agencies in the past or even working with their in-house teams to find the right marketing technologies and strategies have not resulted in deriving better measurable outcomes for companies. While certain agencies have powerful marketing skills, they do not have the technology edge that helps translate strategies and skills into optimum results; and vice-versa! By delivering both the technology as well as the marketing capability, we have become a one-stop-shop entity for our clients’ “martech” initiatives.
During initial conversations with clients, our team of technology and marketing professional helps outline a strategy for them. We create and maintain an enterprise’s website, help them generate traffic, get consumers to engage and continue to re-market to them till they become our client’s customers. We help our clients identify the right content to create a story, and then we provide all the software tools necessary to implement it.
Bayshore’s End-to-End Solutions and Services Portfolio
We believe the core of any business’ digital marketing strategy should begin with a captivating website that creates the “wow-factor” for their visitors and potential customers.
Our end-to-end solutions, with its unique blend of marketing and technology, have delivered all the answers to a client’s burning questions
Right from the visually appealing webpage to the inspiring content that weaves a story, all should be in accordance to a consumer’s expectations. The first half of what we do is focus on that core strategy, which consists of not only talking to our clients and understanding their needs but also analyzing the behaviors of the end-consumer. Apart from gaining access to crucial and relevant information from websites, it is paramount that customers be able to use websites as a platform to interact with organizations. We encourage user engagement by helping our clients create FAQ pages, where they can form queries for audiences to gain further insights, schedule demonstrations, and setup webinars among other uses. The other half of what we do involves using the right advertising channels to drive traffic into the website. Leveraging organic or paid search engines and various social media platforms will create influence and interest in the marketplace for our clients. Using such channels helps us to analyze the buying patterns of consumers post-sale, which can, in turn, help our clients discern what resonates with them and what does not. Thus, we define ourselves as an end-to-end agency.
A Notch above the Rest
We are one of the few companies that survived the dot-com bubble burst. And now, with 23 years in the market, we have gained a lot of experience and expertise that has aided us in perfecting our methodology and processes. Our end-to-end solutions with its unique blend of marketing and technology capabilities can deliver the right answers to our client’s burning questions. Our company is vertical agnostic, but we do not take the “cookie-cutter” approach. We pride ourselves in offering concierge-style service and customized solutions. As a result, we are currently ranked as the no.1 nopCommerce Solutions Partner in the United States with 13 certified developers on staff. We tailor the power of nopCommerce to an organization’s unique business needs for e-commerce functionality that fits and grows with their business.
We integrate a diverse set of digital tactics such as copyrighting, web design, development, hosting, advertising channels, content marketing, and e-mail marketing to name a few. From the methodology that we have designed, developed, and continued to fine tune every quarter, we know what is fresh and new in the rapidly evolving digital world. We adopt this into our end-to-end delivery process to continue to take advantage of what the industries best practices are.
Consistent Strides toward Success
2018 has been an excellent growth year and we have a lot of trajectory for organic growth for the next year by expanding our service offerings with potential acquisitions. Additionally, adding new services will empower our methodology in 2019 and will continue to help us and our clients’ needs grow in the future years. Our end-to-end solutions have always been customer-centric; we build it around our client requirements and will continue to do so in the future. Our clients should always be able to leverage our team to translate their thoughts into exceptional content and utilize our distinctive marketing strategies to achieve new heights of success in their business.